Hello there. In this edition of Thoughts from the Land of Frost we consider
some news and a return to greatness of a Marvel character. But I wish to
start this column with a word about a comic studio. MVCreations. In recent
days the studio has told readers that due to the crash of Cross Gen and some
editorial battles lost with the companies that they license product from
they have accumulated a debt that is nearly insurmountable. As such the company
that brought back some fun products like He Man and others has decided that it can no
longer return to producing product until the debt is arrested and reduced.
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“THE MOUSE ACQUIRES CROSSGEN”
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DISNEY announced that through its subsidiary it has purchased the liquidated
assets of CROSS GEN Comics. The bankrupt company CrossGen placed its assets
up for auction in response to Bankruptcy and attempts to address massive debt,
both to creative talents and towards lenders. The resulting sale of assets for
one million dollars was a small step towards paying off outstanding debt.
Disney claims to be a world leader in comic book sales, and focuses upon its
success world wide with its library of characters. That it has not made a
larger impact in the US market of comic books is one reason for the move.
Also, numerous Cross Gen properties already optioned for movies stand ready to
still be made into feature films and television programs, earning Disney more money
yet. And, should those options fail, it is still a possibility for Disney to make tv
or film projects of said properties for its own television or film production units.
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Disney announced the intent to bring back the books RUSE and MERIDIAN in comic
form, and, the intent to bring back the critically acclaimed series ABADAZAD as a
series of illustrated books for young adult readers. That series was notable
among the assets of CG as being a title partially owned by the
creative staff of JM DeMatteis and Mike Ploog. Both stand to now benefit
from the agreement with Disney, and it looks as if that portion of CG’s output
as well as RUSE and MERIDIAN will be continued for fans and newcomers alike.
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With all that said we need to ask if this acquisition is a good thing for comic book fans,
whether it might now be a financial success and what happensto the remaining properties.
Is it a good thing for comic book fans? This is most likely yes, but to what
degree is unknown. It has certainly happened that a company purchasing the properties
of another company do attempt a full effort release of those properties, but there is
only a spotted record of success with those releases. For example when DC Comics
purchased the CHARLTON Comics heroes, (and a limited time license to the creator owned
character PETER CANON THUNDERBOLT) the characters were spun into new series. The QUESTION,
BLUE BEETLE, CAPTAIN ATOM and PEACEMAKER all were featured in their own series, to mixed
results. Sales were moderately good and critical reviews positive for THE QUESTION and
CAPTAIN ATOM but the other series deeply struggled to keep afloat. Problematic as well
was the level of change carried out with each character in order to modernize it. In
other words, the Question went from being a typically right wing vigilante sort, to a
left wing philosophizing hero. PEACEMAKER went from a heavily armed hero on a quest
for peace to a neurotic, violent son of a nazi who struggled to remain even slightly
sane. Fans of the original characters no doubt faced a degree of frustration as DC
changed the characters while touting those character’s return to “greatness”.
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I suspect that
similar changes might affect the CG properties now being considered for rerelease by
Disney. No I do not know what degree of change if any might occur, but no creative staffs
have been announced and no promises of the same level of quality or same outlook for the
books have been made. Fans might enjoy the works in fashion they did before, might not,
and might have to read new versions of the characters, leaving nothing nearly like the
previous incarnations.
Beyond possible changes to the properties, and the selective nature of the releases
(almost certain to drop the lesser popular properties), will the rerelease be a success?
I suspect ABADAZAD will be a success but the strictly
comic works not. Why? The fact remains that however good the titles cited
above were critically speaking, these never broke the Diamond Distribution Top 100 titles
sold. Disney titles are also scarce upon that list. Pegging hopes of building a market
for their new formerly CG product on the current stands forgets the history of these books.
And, honestly, this is strikingly similar to a scheme. That is, a company not yet
respected in the US market buys a company that was not successful (enough) in the comics
market and says now we have the makings of reentering the market successfully. Yeah? What
makes you say so? Thus far Disney puts out fine Disney products, to a limited US audience,
but has of yet to recapture the market. Looking at CG’s ultimate ruin, why would you suspect
that you now have the magic solution to the problems?
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What happens to the properties that were good but were not mentioned by Disney
in there manifesto regarding the relaunch of former CG books? At one time I
heard that Chuck Dixon undoubtedly own a portion of the projects and titles he
was working on at CG. I doubt it, because neither Disney nor Dixon has made
any sort of announcing regarding any of the excellent works done by Dixon in
his time at CG. Beyond those wonderful works are ROUTE 666, SOJOURN and more.
See now CG for all its failings did actually create some good comics. People
seem to think that a company that failed did so because it sucked. But that
is really not the case at CG. So I hope for all the promise of CG that went
away with the bankruptcy that something like a mini or major return of their
best works comes about. But I am not holding my breath.
So Disney reenters the market. We at STL welcome them back. But in doing so
they should understand that what makes a comic good is the efforts poured into it,
not the demographics they hope to capture. Business savvy is so important, but
so is heart. I hope that I am reading RUSE from Disney years from now, but Disney
needs to read the issues of that and see that it jumped the shark when Waid left
the book. His writing made the book a wonderful oasis amidst costumes and horror.
I read the book and and knew it was special. Disney might return it to that
specialness, but I remain a watcher, not necessarily a buyer.
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“CAPTAIN AMERICA RETURNS AFTER YEARS OF PUBLISHED LIMBO”
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After seeming dozens of attempts at Marvel to interpret or reinterpret a flagship
character the news there is that with CAPTAIN AMERICA #1 by Ed Brubaker and Steve
Epting there is a wonderful chance that this character will now be written in an
intelligent, apt fashion, while drawn with great flair.
Beyond simply a good read, which it was, the problems of Marvel in publishing this
character might be fading upon the success of this run. Joe Quesada himself has said
that Cap is a difficult character to interpret for modern audiences, as patriotism and
nationalism at a time of war makes the response one of absolute love or hate. That makes
any writer’s task difficult... not because he needs to make everyone happy, but the fine
line is to make the work such that both sides of an issue think about the issue and not
about how it is personified by the character. I applaud Marvel for continuing to consider
the character as being worthy of the continued attempts at refining
for a modern readership. The character has existed for over 60 years but
has had a spotty publishing history at Marvel. Despite the fact that the
character is a favorite of many readers, the political climate in existence
throughout the US has determined the level of success of any venture. And I
encourage you to pick up Captain Americas from the 1970s, read the letter pages, he has
been a lightning rod for scorn as well as pride. Some have argued that Superman (DC) and
Captain America are parallels at each publisher, but while Superman does represent all the
highest ideals of people, he is not
the living symbol of the country. The difference is important. One is a
great man with great ideals. The other represents the ideals of 280 million people and he
reflects the love for the country but also suffers from the scorn hefted towards that country.
In other words, while one is iconic, the other is an icon.
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Brubaker’s writing succeeds because it understands that Cap is a character that people see without
seeing the man under the cowl. In order to make him less of an icon and less of a lightning rod,
we need to see the man behind the uniform/costume. Humanizing Captain America while retaining his
raison d’etre might just allow readers to enjoy the title without polarizing the readership.
That seems to be the best way to approach the character. The art is even better than the writing.
It retains a great deal of action and pin up shots, but frankly tells the human story wonderfully
well. Again, almost any artist can depict action well due to the sexiness of doing that. People
drawing comic characters or pages for the first time rarely depict a talking head scene. Epting
does all that he does enormously well and the sincerity of his work means that there is little to
do but let it work. I have great hopes for this and I look forward to future issues.
Congratulations to Marvel and all the assorted talents that made this work so well. Now
if only it will last for a few years longer than the past few efforts.
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"Politics should be limited in scope to war, protection of property, and the occasional
precautionary beheading of a member of the ruling class."
-- P. J. O'Rourke
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